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From a bad actor perspective, phishing is the cheapest and easiest way to infiltrate organizations and personal information
to make a profit. By nature, humans are curious and are oft en overconfident when it comes to security. Phishing is an even greater threat for mobile users, too. Without key visual cues, like the ability to hover over a link to determine its destination, it is much easier for a user to make the simple mistake of clicking a bad link and falling victim to a phishing attempt. The popularity of social media has also made it much easier for hackers to find valid email addresses and research users’
life activities to create sophisticated, tailored phishing attacks.  From a security perspective, there are typically three approaches to solving the phishing problem – email security gateways, web proxies and security training awareness – but each has its own limitations.

In the past, an attacker looking to steal credentials would craft a convincing email and landing page that did not trigger any red flags to the user. Attackers could be certain that at least 11% of people, even those who’d had phishing awareness training, would click malicious email links. Looking to up this percentage, attackers have evolved phishing exploits to use novel techniques, and OAuth is an important part of this evolution. This new approach is making it more challenging than ever for users to know when it is safe to click.